Utah Utes Sign 7-Year Apparel Deal with Adidas

The Utah Utes have signed a 7-year apparel deal with Adidas, starting July 1, 2027, including an NIL component.

What happened?

The partnership will provide Utah athletes with opportunities to be part of Adidas' NIL Ambassador Network.

The Utes' current deal with Under Armour is set to expire in June 2027, ending an 18-year partnership.

Why it matters for Utah Utes

Utah AD Mark Harlan stated that Adidas has an innovative spirit and a keen understanding of the power of sports.

The deal includes Adidas becoming the official footwear, uniform, and apparel partner for Utah.

What comes next?

The Utah Utes will face the Idaho Vandals on September 4, 2026, as part of their upcoming season.

Adidas has included NIL components in other partnerships, such as with Tennessee and Penn State.

The University of Utah strives for excellence in all that they do, and this partnership reflects that goal.

Adidas president of North America, John Miller, stated that the company is proud to partner with the Utes.

The partnership will provide unique licensed apparel that will energize Utah fans and supporters.

The Utah Utes are preparing for their next game, and this new apparel deal will be a key part of their upcoming season.