Utah Utes AD Mark Harlan Drops 6 Key Updates at Big 12 Media Days

Utah Utes athletic director Mark Harlan sat down with reporters at Big 12 media days and laid out six major developments for the program. The Utes open their 2026 season against the Idaho Vandals on September 4, and Harlan's updates give fans a clear picture of where the athletic department is headed.

What did Mark Harlan say about the private equity deal?

Harlan confirmed the partnership with Otro Capital is moving forward. The deal created Crimson Brand Partners, a new entity designed to generate revenue for Utah athletics.

It's a big shift. Private equity in college sports is still rare, and Utah is one of the first programs to jump in. Harlan said the money will help fund facility upgrades and long-term stability.

How will the Huntsman Center and Rice-Eccles Stadium change?

Renovations are on the table for both venues. The Huntsman Center, home to Utah basketball, needs major work. Harlan said the school is exploring options.

Rice-Eccles Stadium also got a mention. The football program's home has seen upgrades in recent years, but more improvements are being studied. No timeline was given, but the AD made it clear these projects are a priority.

Why is Utah switching to Adidas?

The Utes are moving their apparel deal to Adidas starting next season. Harlan said the switch will bring new uniform designs and better gear for all sports.

It ends a long run with Under Armour. The Adidas partnership is expected to boost recruiting visibility and give the program a fresh look on the field and court.

What else did Harlan cover at Big 12 media days?

He touched on the conference transition. Utah is now fully settled in the Big 12 after leaving the Pac-12. Harlan said the move has opened new revenue streams and recruiting territories.

He also addressed fan engagement. The AD wants to keep attendance strong at Rice-Eccles and build excitement around the program's future.

What comes next for Utah Utes football?

The immediate focus is the season opener. Utah hosts the Idaho Vandals on September 4. It's a chance for the Utes to start strong in front of their home crowd.

Harlan's media day comments suggest the program is thinking long-term. Between the private equity deal, facility plans, and the Adidas switch, Utah is positioning itself for sustained success in the Big 12.

Fans should expect more details on stadium renovations and uniform reveals as the season approaches. For now, the message from Harlan is clear: the Utes are building.